Life’s greatest highs come when a plan becomes reality. That’s especially true for Robert Ellis IV, better known as yungrobgoincrazy.
Originally from the I.E. (Inland Empire) YungRob also has deep roots within San Fransisco’s Bay Area. It’s fitting since he’s blessed with the same entrepreneurial spirit and independent hustle the Bay is known for. Born to a mom who was a singer in the 90s, YungRob has been around music his whole life. From accompanying his mom at long studio sessions to writing poems to deal with heartbreak, he always turned to his creativity to help him grow.
His artistic output and future opportunities took off once he found another spark for his ambition – cannabis. He thrived by combining it with his other loves: basketball and music, turning himself into a creative beast. He earned sports scholarships and a successful career in the automotive and cannabis marketing industries. His lust for rising in the ranks wasn’t satisfied by the slower nature of cannabis promotions, so he took matters into his own hands. Already a skilled songwriter, he combined his knack for marketing and his charisma to become YungRobgoincrazy.
Armed with the invaluable knowledge he gained through years of experience in the automotive and cannabis worlds, he started branding himself.
The results are just a preview of what’s to come. He’s become a star on the rise with a reputation for creating memorable sounds, like 2022’s viral hit “Jetty Jingle” for the popular Jetty Extracts cannabis brand. His latest song combines his two worlds into a smash called “Pass Go $$.”
The new single coincides with the unveiling of “Paper Bag$,” his exclusive new premium indoor cannabis flower. The project has been years in the making and is set to roll out YungRob’s plan for accessible and affordable cannabis in California’s legal dispensary system. It’s one of many passions YungRob has, including philanthropy and preparing kids for life through sports programs and youth outreach. With “Paper Bag$” featuring 5-gram bags of premium flowers and a blazing new song to join it, there’s no stopping the force of YungRub’s impending wave.